On October 10th, Mashang Auto proudly celebrated the grand opening of our Ghana branch, marking an important step in our mission to bring high-quality Chinese vehicles and professional automotive services to West Africa. The launch of our Ghana office reflects not only our growing presence on the African continent but also our long-term commitment to serving customers with transparency, efficiency, and genuine after-sales support.
From the moment guests began arriving, the atmosphere was filled with excitement, music, and warm greetings. Our team welcomed government representatives, partners, car buyers, and community members who joined us to witness this milestone. The event began with a welcome address, followed by an opening prayer—a tradition that set a respectful and uplifting tone for the ceremony.
A Day Filled With Purpose, Vision & Connection
During her opening speech, Jennie Jiang, CEO of Mashang Auto, shared the company’s journey from a small export operation to an international automotive supplier trusted by thousands of customers. She explained the vision behind establishing the Ghana branch:
to create a more convenient, reliable, and customer-centered car purchasing experience for Ghanaian buyers.
As part of the program, invited guests also gave short remarks, expressing optimism about how Mashang Auto’s presence will benefit Ghana’s growing demand for high-quality Chinese vehicles such as BYD, Toyota, Changan, Geely, Jetour, and more.
After the ribbon-cutting ceremony, attendees toured the new office—designed to serve as a local hub for consultations, after-sales support, vehicle education, and customer engagement. The cultural performance that followed added energy and color to the celebration, making the event even more memorable.
Professional Presentations Tailored for the Ghana Market
To help guests better understand what Mashang Auto brings to Ghana, several key presentations were delivered:
- Promoting New Cars in Ghana (by Andy)
A forward-looking overview of how Chinese automotive brands—especially hot models like BYD Song Plus, Toyota Camry, Toyota Corolla, Changan Uni-K, and others—fit perfectly into Ghana’s market needs. - Ghana Office Capabilities (by Michael)
Introducing the structure of the Ghana team, the services we provide, and how we will support both new and existing customers. - Car Purchase Benefits & Policies (by Usha)
A clear explanation of import procedures, warranty guidelines, transparent pricing, and buyer protections—topics that many guests found extremely helpful.
Throughout the event, guests participated in interactive Q&A sessions, followed by a lucky draw session where several attendees won gift items and purchase discount coupons.
Real Support for Real Customers — Even Those Who Didn’t Buy From Us
One of the moments that deeply touched everyone happened quietly on the side, outside the official agenda.
A BYD Xia car owner, who was not our customer, visited our new office after hearing that Mashang Auto had officially launched in Ghana. His vehicle had unresolved issues related to system registration and the automatic parking feature, and his original supplier was unable to assist him.
Our technical team immediately assisted him, helping him register the car system and teaching him step-by-step how to operate the advanced parking function.
He was genuinely surprised and grateful:
“I didn’t buy my car from Mashang Auto, but you treated me like your own customer.”
Moments like this remind us why opening a local branch matters. It’s more than car sales—it’s about service, trust, and long-term commitment to the Ghanaian automotive community.
(Video reference: TikTok — vt.tiktok.com/ZSfjQxpB2/)
Building Trust Through Service, Not Just Sales
The entire opening day reflected the philosophy that defines Mashang Auto:
- We don’t just ship cars—we build relationships.
- We don’t avoid problems—we solve them, even when customers come from other suppliers.
- We don’t wait for after-sales requests—we proactively teach, explain, and guide.
This is exactly what sets us apart and why more Ghanaian customers are choosing Mashang Auto when purchasing vehicles such as Toyota Avalon, Toyota Corolla Cross, BYD Dolphin, BYD Yuan Plus, Jetour Dashing, Geely Coolray, and more.
Looking Forward — A Stronger Presence in West Africa
The opening of Mashang Auto Ghana is not just an expansion—it is a promise.
A promise to bring:
- more new energy vehicles (NEVs) and gasoline models to Ghana,
- more transparent and fair pricing,
- more reliable after-sales services,
- more professional consultation for customers choosing between brands like BYD vs Toyota, Changan vs Geely, and many others.
We are excited for the next chapter and thankful to everyone who celebrated this milestone with us.
Toyota Highlander